- Track brand performance using KPIs at the national-, subnational-, segment- and target-level.
- Define potential opportunities by comparing Brand KPIs for different promotional tactics / channels and geographic benchmarks.
- Combine structured and unstructured data (customer, channels, behaviors, attitudes) to track brand performance.
- Identify distinct, targetable, and actionable segments.
- Profile segments based on key characteristics (needs, interests, behaviors, channel preference, challenges, attitudes, demographics) that defined the segments.
- Tailor promotional strategy for each segment to maximize Returns on Investments.
- Overlay segmentation solutions and develop micro strategy.
Test and Control
- Support controlled A/B testing of promotional tactic or channel through design, monitoring and analysis.
- Identify the best customers for test and control groups utilizing matching algorithms, and recommend sample size.
- Track relevant KPIs during testing and ensures adherence to design.
- Isolate the true impact of the promotional tactic / channel while controlling for other confounding factors.
- Leverage AI / ML to isolate responders from non-responders by uncovering defining characteristics of responder.
- Create Business / Industry focused Intelligent Variables.
- Choose from a gamut of algorithms (Neural Net, SVM, Random Forest, Tree, Ensemble) for higher predictive power.
- Target responders to maximize Return on Investment (ROI) for promotional tactic or channel.
- Highly scalable platform with the ability to model multiple brands and tactics/channels, and flexibility to tailor detailed model parameters.
- Accurately attributes brand sales to promotional tactics or channels at aggregate / region and customer level.
- Determines optimal channel mix optimization to maximize sales and / or profitability.
- Understand & Identify promotional synergies and analyze competitive environment (impact of new entrants & competitive advertising).
- Built for brand managers to assess the sales and profitability impact of changes to the promotional tactics or channels.
- Real-time simulation with a simple user interface for business / marketing analyst.
- Optimize marketing investment decisions and increase the effectiveness of marketing programs.
- Options to optimize for maximum sales or profitability with channel / tactic level constraints.
A next generation Marketing Analytics Platform
Analytics that work the way you think
UNDERSTAND YOUR DATA IN MINUTES
Detailed univariate and multivariate diagnostics allow users to refine and shape the data before it goes into a model. Easily spot patterns, avoid common pitfalls. Prune redundant information while retaining relevant model predictors.
STAY IN CONTROL… OR WING IT
Advanced settings for the seasoned modeler to control every nuance of data preparation, modelling and beyond. Sensible defaults based on industry benchmarks ensure minimum compromise even when running on auto-pilot.
MADE FOR THE ANALYST… AND THE CXO
Business-ready dashboards that present findings in fresh and familiar ways. Charts and tables that are easy on the eye, support interactive features like hover, zoom, filter and search. You may not even need that presentation, but in case you do export to Excel and PowerPoint is also supported.